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The Great British Bike Ride

From Land’s End to John O’Groats, Diageo cyclists used pedal power to improve their fitness – and raise £80,000 for good causes – in our Great British Bike Ride.

The Great British Bike Ride

High road to better health

The cycle route between Land’s End in Cornwall and John O’Groats in Scotland is 950 miles long – and very little of it is flat! It made the perfect challenge for Diageo GB, whose team of riders set out to tackle the route in just 14 days this May, raising money for two vitally important charities, Help for Heroes and To Walk Again.

As part of our support for those charities, and for our employees’ health and fitness, we encouraged as many employees as possible to sign up to the challenge. While two brave riders tackled the full route, other employees joined them for legs of 35, 70, or 140 miles along the way. Altogether, 206 employees took part in the weeks of training that led up to the Great British Bike Ride and the ride itself, while 35 more raised funds. The Diageo Foundation matched the £50 entry fee of each participant, helping Diageo GB raise a total of £80,000, which was split half and half between the two good causes. Fitter employees, and funds for charity – a combination to celebrate!

Events like the Great British Bike Ride play an important part in our overall strategy for employees’ health and wellbeing, encouraging fitness and relaxation alongside professional occupational health.