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Meta Abo Brewery: building talent in new territories

The values that have sustained the success of the oldest parts of our business hold true for the newest. At our recent acquisition in Ethiopia, Meta Abo Brewery, we’re focused on developing the capability of a talented workforce and creating the conditions to prosper.


Celebrating growth

Our determination to grow our business in emerging markets is bringing great new talent into Diageo. In January, we acquired Meta Abo Brewery, based near Addis Ababa, the second-largest beer company in Ethiopia. The talent and vast experience of Meta’s workforce has been critical to the success of this integration.

Senior Meta people have been joined in a new commercial leadership team by talent drawn from FMCGs, construction, and real estate, as well as experts from across Diageo. To share knowledge and best practice, Diageo Africa has held workshops in Addis and at the brewery in Sebeta which focus on health and safety, production efficiency and sales capability, helping to boost the strong growth of both of Meta and of our other brands in this exciting new market.

‘Meta is an iconic brand and a special business with great people,’ said Francis Agbonlahor, managing director, Meta Abo Brewery. ‘I am confident that we will continue to achieve our ambitious targets, beat the competition and become the most celebrated business in Ethiopia. One of the greatest highlights for me from the past couple of months has been to meet all the amazing men and women who make this such an incredible business, and share our collective ambitions for greater growth.’