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Community investment

Our community investment allows us to go beyond the impacts of our operations to help further enable the sustainable development of the communities we rely on.

Our approach

Diageo has been investing in local communities for generations, building on the legacy of our brands' founders like John Walker and James Buchanan in Scotland who understood that it made business sense to protect and nurture the communities around them.

Our investment includes long-term, actively-managed programmes that help serve critical local needs; brand activity and cause-related marketing that engage consumers around charitable causes; local donations of employees' time and money; and investment from the Diageo Foundation, a UK-registered charity with a board of trustees which focuses on emerging markets. Some brands have launched their own longer-term funds, for example, the Arthur Guinness Fund which supports social entrepreneurs or Zacapa Bar 7, a micro-financing initiative in Guatemala.

We define our community investment programmes in five ways:

Performance

This year we invested 0.9% of our operating profit or £28.7 million, supporting causes as diverse as providing scholarships in Scotland, to funding water infrastructure in poor communities in Africa, to responding rapidly to disasters in Thailand, the Philippines and Australia.

Community investment by type (£000)
Community investment by region (£000)

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