Alcohol in society
Alcohol has been part of the social and cultural fabric of communities around the globe for centuries. As the world’s leading premium drinks company, Diageo is privileged to own iconic brands enjoyed by millions every day, and we work hard to help ensure alcohol is enjoyed responsibly. Tackling alcohol misuse is not only the right thing to do, but addresses our business interests over the long term. We want our consumers to celebrate life today – and tomorrow.
Creating a more positive role for alcohol in society means encouraging adults always to make responsible choices about whether, when and how much to drink. So we work with others to seek to influence consumers' attitudes and behaviour. Different communities, cultures and faiths have a range of views on the role of alcohol and some people make a personal choice not to drink - we recognise and respect that. We also acknowledge that, of course, some people should not drink as a matter of their own safety and wellbeing. This includes children and young people under the legal purchase age, pregnant women, people who cannot control their drinking or who have a specific medical condition where drinking is likely to cause an adverse reaction.
A minority of people drink too much and cause harm to themselves and to others. We believe that efforts to reduce the misuse of alcohol are likely to be most effective when government, civil society, individuals and families as well as the industry work together to tackle the problem in partnership. On our part, we are committed to:
Diageo funds more than 300 responsible drinking programmes in 49 countries
We are the only spirits company in the world to disclose nutrition information for all brands – see www.DRINKiQ.com
Diageo supports alcohol interlocks for repeat drunk drivers – breathalysers that stop the car starting unless the driver is sober; these have now been introduced in 21 US states and five European countries
Around 850,000 people worldwide have signed the Johnnie Walker pact never to drink and drive
Multinational drinks company brands like ours make up about one in every five drinks consumed globally; drinks produced in the informal sector – untaxed, unregulated and sometimes unsafe – make up one in three