As the world’s leading premium drinks business, Diageo is balanced through a strong presence in the world’s most profitable beverage alcohol market, the United States; an integrated Western European business; and a large and increasing presence in the faster growing markets of Asia, Africa, Latin America and Russia and Eastern Europe.
For financial performance by region, click through the map above. For information on individual commercial and sustainability strategies, see strategic focus by region. You can also find a full report of our operational structure and performance in our 2012 Annual Report.
|2012 Performance1||Improvement from 2011 (%)2|
|Volume (m of equivalent units)||
|Net Sales (£m)||10,762||8|
|Operating profit (£m)3||3,198||11|