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Key metrics

We have a number of performance targets in our impact areas. These will continue to be refined to ensure they reflect our most material sustainability and responsibility impacts.

Alcohol in society

Target by 2013 2012 performance Achievement
Ensure that Diageo marketing is 100% compliant with the Diageo Marketing Code (DMC) Approximately 99.8% of marketing activity globally complied with the DMC On track
Responsible drinking reminders (RDRs) are included in 100% of above-the-line advertising material Included in 100% of our global approved above-the-line advertising Achieved
DRINKiQ.com is included on all renovated and new brand labels Included on the majority of renovated and new brand labels:
  • Spirits and ready-to-drink products – 95%
  • Beer products – 90%
  • Wine products – 45%
On track
Responsible drinking initiatives are in place in our top 40 countries (by value) We support responsible drinking programmes in 49 countries including 37 of our top 40 countries On track
Effective industry self-regulatory or co-regulatory codes in place in our top 40 countries (by value) In place in 37 of our top 40 countries On track

Water and the environment

Operational targets by 2015 2012 performance (%) Cumulative performance (2007-2012) (%) Achievement
Reduce carbon emissions by 50% 9.4 22.0 On track
Improve water efficiency by 30%

7.2

19.0 On track
Reduce water wasted at water-stressed sites1 by 50% 8.6 14.5 On track
Reduce polluting power of wastewater by 60% 9.0 -11.2 On track
Eliminate waste to landfill 20.5 56.8 On track
Packaging targets by 2015 2012 performance (%) Cumulative performance (2009-2012) (%) Achievement
Reduce average packaging weight by 10% 1.6 4.8 On track
Increase average recycled content across all packaging to 42% 0% 35 Off track
Make all packaging 100% recyclable/reusable 0.3 98.3 On track

Socio-economic development

Target by 2012 2012 performance Cumulative performance (2011-2012) Achievement
Contribute 1% of operating profit2 to charitable causes every year Contributed 0.9% n/a Not achieved
Target by 2015
Locally source 70% of raw materials used in African operations from Africa Achieved 56% n/a On track
Improve access to safe drinking water for 8 million people in Africa Approximately 1 million people benefited We have supported 200 water infrastructure projects since 2006, and are currently re-evaluating our measurement of this programme On track
Target by 2016
Train100,000 people through the Learning for Life programme worldwide 12,639 people trained 63,638 people trained since 2008 70-80% of Learning for Life students secure employment upon graduation On track

Our people

Target by 2012 2012 performance Cumulative performance (2010 – 2012) Achievement
Reduce our lost-time accident frequency rate3 by 40% against a 2010 baseline 43% 57% Achieved

Governance and ethics

Target by 2012 2012 performance Achievement
New operating model embedded with CC&E managers in all markets and business units CC&E managers in all markets and business units Achieved
Improvement versus last year in positive responses to Values Survey question: 'I would feel comfortable raising any concerns about compliance or ethics with my line manager, or through SpeakUp' 84% versus 83% in 2011 Achieved
Improvement versus last year in positive responses to Values Survey question: 'My manager helps me understand how the Diageo Code of Business Conduct applies to my role' 81% versus 79% in 2011 Achieved
100% of new joiners completing Code of Business Conduct training on induction 83% within first 30 days Not achieved
100% of middle managers and above complete the Annual Certification of Compliance 100% Achieved
1% of employees report breaches through SpeakUp (global benchmark) 242 (1% of employees) Achieved
  1. According to the United Nations Department of Economic and Social Affairs, water stress occurs when annual water supplies drop below 1,700 cubic metres per person. When supplies drop below 1,000 cubic metres per person per year, a country faces water scarcity for all or part of the year.
  2. Before exceptional items
  3. Number of accidents per 1,000 employees and directly-supervised contractors resulting in time lost from work of one day or more.