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Approach & performance

As the leading premium drinks business, our social and environmental impacts are diverse, affecting the livelihoods of many people from the farmers who grow our raw materials all the way through to the consumers of our brands.

At each stage of the value chain, we seek to maximise our positive impacts, creating value for our stakeholders while improving our own performance. For us, the two are inextricably linked – our company’s future success depends on our ability today to contribute positively to society and the environment.

We call this ‘celebrating life, today and tomorrow.’

We know this commitment to sustainability and responsibility supports our financial ambitions – whether it’s building the trust of our stakeholders, particularly as we grow into new markets; finding cost savings from environmental efficiencies; or engaging our employees and our consumers.

Because our success relies on the stability and wellbeing of the communities in which we operate, we aim to focus on programmes that address local stakeholder and business needs. Understanding that local issues vary, we are increasingly customising our global Sustainability & Responsibility strategy to reflect the diversity of social and environmental issues in our local markets.