Here we explain the basis of calculation for:
- Baseline data and target setting
- Water of Life beneficiaries
- Learning for Life beneficiaries
- Community investment figures.
Baseline data and target setting
Baselines differ for each metric. Our Water of Life targets were set in the year ended 30 June 2007. Cumulative performance counts activity between 1 July 2006 and 30 June 2012. Our Learning for Life target was set in the year ended 30 June 2009, and beneficiaries counted from 1 July 2008 to 30 June 2012. Our community investment target is set each financial year as a percentage of operating profit before exceptionals.
Water of Life beneficiaries
Our implementation partners provide us with beneficiary data for each project. We are aware that each partner has its own methodology and we are conducting a review in an effort to improve the quality of our data.
Learning for Life beneficiaries
Beneficiaries are defined as direct participants in Diageo-funded Learning for Life programmes from 1 July 2008 to 30 June 2012.
Community investment figures
Community investment includes contributions (in the form of cash, in-kind donations or employee time) from Diageo plc and the Diageo Foundation. It includes contributions to charitable entities, non-branded responsible drinking programmes and management costs associated with the Diageo Foundation. We use the principles of the London Benchmarking Group model, which we helped pioneer in 1994, to measure our community investment.
Cash, in-kind donations and employee time contributions are recorded through an annual survey to local markets around the world.