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Our people

Here we explain the basis of calculation for:

  • Baseline and target setting
  • Employee profile data
  • Lost-time accident frequency rate
  • Fatalities
  • Women in senior management positions
  • Super-engagement results.

Baseline and target setting

Baseline information differs between each metric. Employee profile information and super-engagement results are calculated annually, and for this year at the year end 30 June 2012. Lost-time accident frequency has a baseline of 30 June 2007, and targets were set for the end of this financial year.

Employee profile data

Total employee data consider average number of employees, and are captured globally through financial information systems. Regional data consider where employees reside, which differs from the Annual Report which considers the department for which the employee works. Gender data is collected selectively by region, provided at market level by local human resource systems and teams. Breakdowns beyond the total are estimations reconciling the two systems.

Lost-time accident (LTA) frequency rate

The LTA frequency rate is defined as the number of LTAs per 1,000 employees. An LTA is defined as any work-related incident, resulting in injury or illness, where the individual is unable to work or where a job restriction is required. Our LTA numbers will also include any work-related fatalities.

The assessment of lost time excludes the day the incident occurred, is based on calendar days and is made without regard to whether the person was scheduled to work or not.

In line with industry best practice, we include in our definition of an ‘employee’ all temporary staff and contractors who work under our direct supervision.

Note that regional safety data for Africa includes our new Tanzania business.


Fatalities include any employee work-related fatality or any work-related fatalities occurring to third parties and contractors while on Diageo’s premises.

Women in senior management positions

Gender data has been provided at market level by human resources systems and teams.

Super-engagement results

Data is collected from an annual survey sent to all employees and administered by Kenexa, one of the world’s largest employee survey providers. This year the data represent 91% of Diageo’s employee base, compared with 89% in 2011.