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Our values

At the heart of everything we do are our company values. We stand by them and expect all our people to embrace them by reflecting them in everything they do. This will further our ambitions for our business, our people and our communities.

Our values are:

  • We're passionate about customers and consumers – our curiosity and customer and consumer insights drive growth. We care for our brands. We're courageous in pursuing their full potential. We're innovative, constantly searching for new ideas that drive growth and spinning them across our business.
  • We give ourselves and each other the freedom to succeed because this fosters an entrepreneurial spirit. We trust each other, we're open and challenging. We always behave as a team – when we're together and when we're apart.
  • We're proud of what we do – we act sensitively with the highest standards of integrity and social responsibility. We enjoy and benefit from diversity.
  • We will strive to be the best – we are restless, always learning, always improving. We constantly set high standards and then try hard to exceed them. We deliver results, win where we compete and celebrate our success.
  • We value each other – we seek and benefit from diverse people and perspectives. We strive to create mutually fulfilling relationships and partnerships.

To demonstrate how serious we are about our values we carry out an annual employee values survey. We ask every one of our people how they believe our behaviour measures up against our values – as an organisation, as leaders and as teams. The feedback we receive from our Values Survey helps drive Diageo and shape our business.