About our business
Diageo is the world's leading premium drinks business. Our great range of brands – spirits, beer and wine – and our geographic breadth allow people around the world to celebrate with our products on every occasion. This is why 'celebrating life, every day, everywhere' is at the core of what we do.
We are proud to own seven of the world's top 20 premium spirits brands, including Smirnoff, the number one brand by volume, and Johnnie Walker, the number one brand by value. In addition we manage Jose Cuervo which is also a top twenty brand. In beer, Diageo owns Guinness, the number one stout by volume in the world, as well as a range of leading lager brands in Africa. We also sell a number of leading wine brands in North America and Great Britain.
We sell our brands in more than 180 markets, and at a wide range of price points. In the super-premium sector, we have our reserve brands, including Johnnie Walker Blue Label, Cîroc vodka and Tanqueray gin. We also have more affordable brands, such as VAT 69 and Rowson’s Reserve in India, White Horse in Russia and Senator Keg in Kenya.
As a producer, distributor and marketer of great brands, Diageo has an effect on many different people. Beyond the consumer experience, we affect the lives of our employees, customers, suppliers and those living in the wider communities in which we operate, and we want our contribution to be a positive one. An important part of that is working to understand the interests and concerns of all our stakeholders. This approach is integral to our development as a sustainable and responsible business, and will help us ensure that our purpose of celebrating life is something we do not only today, but also tomorrow.
Our brand range includes 29 of the world’s top 100 premium spirits brands, and 8 of the top 20
12 packaging and blending operations,
8 warehouses and
14 other sites
We trade in over 180 markets
We employ over 25,000 people around the world
We source materials from approximately 30,000 direct suppliers
This year, leading UK business magazine, Management Today listed Diageo as the second most admired company in its annual ranking