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Celebrating life, today and tomorrow

Celebrating life,
today and tomorrow

People celebrate with our brands – and by doing so become a link in a chain that connects rivers and fields, distilleries, breweries and vineyards, transport networks, the hospitality industry, communities and everyone who works in and around them. The sustainability of this chain depends in part on the actions Diageo takes today and every day.

Pictured here, Learning for Life™ Project Entrepreneur students in Haiti celebrate their role in rebuilding the country. We have trained 63,638 people in Latin America and the Caribbean through our Learning for Life programme since its launch in 2008, with a focus on providing skills in the areas of hospitality and tourism.
Sourcing the materials we need

Sourcing the materials
we need

Sourcing the many raw materials and packaging supplies from which we create our brands should contribute positively to the communities and economies from which they come. Doing so reduces risks in our supply chain and helps sustain the communities we rely on.

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Our agriculture team is working with thousands of small-scale farmers in Africa to improve the quality and yield of crops and in some cases help to provide access to financial services.

Making our brands

Making our brands

We want to be a leader in environmental sustainability. By 2015 we aim to further safeguard precious water resources, halve our carbon footprint, eliminate waste to landfill and create more environmentally friendly packaging.

“Diageo’s investment in environmental sustainability has multiple paybacks: improved risk management around resource scarcity, increased efficiencies and cost savings, while importantly reducing our environmental impact.”

Deirdre Mahlan, chief financial officer

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This year we reduced absolute carbon emissions by 9.4% despite increased production.
Marketing and selling our brands

Marketing and selling
our brands

We work with others to seek to change consumer attitudes and behaviour so that adults always make responsible choices about whether, when and how much to drink.

“As a responsible company, we want to ensure that drinking alcohol continues to play a positive part in the lives of our consumers and society. This is core to Diageo’s purpose to celebrate life every day, everywhere.”

Ivan Menezes, chief operating officer

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We fund more than 300 responsible drinking programmes in our top markets around the world. Pictured here, a programme in Korea promotes responsible drinking through public messages.
Including our communities in our success

Including our communities in our success

Our business is more successful when we operate in thriving communities. Creating jobs, paying taxes, investing in skills development, providing access to clean water, supporting social entrepreneurs, and helping when disaster strikes are some of the ways we contribute to our communities.

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In the past six years we have run over 200 projects to focus on providing access to clean water in Africa.
Living our values

Living our values

Our behaviours define who we are. Respecting our diversity, promoting human rights and acting with integrity are a foundation of our values, our reputation and our purpose.

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For the fifth year in a row, the Human Rights Campaign Foundation gave Diageo North America a 100% score in its Corporate Equality Index, which rates the equality of lesbian, gay, bisexual and transgender employees in the workplace. Pictured here, employees celebrate in New York’s Pride Parade.
Success we can celebrate - today and tomorrow

Success we can celebrate
– today and tomorrow

“To the thousands of Diageo employees in every region and department who work on our sustainability and responsibility agenda every day, and to the many partners who support these efforts, I thank you. Without your contributions we could not have made the significant achievements outlined in this year’s report. We have much to be proud of today and even more to realise tomorrow.”

Paul Walsh, chief executive

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Diageo was selected as the FTSE Supersector Leader for Food and Beverage with a score of 100.